You heard that right…FINALLY “The Rock” owns the XFL (in my “Rock” voice). Growing up, being a huge fan of “The People’s Champion” , “The Brahma Bull” , “The Rock”…..you can only imagine how excited I was to know that Dwayne “The Rock” Johnson was apart of a group that bought the XFL.
With my trail blazing partner @DanyGarciaCo & Red Bird Capital, we have acquired the XFL.— Dwayne Johnson (@TheRock) August 3, 2020
With gratitude & passion I’ve built a career with my own two hands and will apply these callouses to our @xfl2020 brand.
Excited to create something special for the fans! #XFL #fullcircle pic.twitter.com/LprJ6HjglD
“For Dwayne, Gerry and myself, this property represents an incredible opportunity. It is the confluence of great passion, tradition and possibility” said Garcia, who is also Johnson’s ex-wife. “Sports and entertainment are the foundations of the businesses I have built. Melding our expertise combined with our commitment to deliver exciting and inspiring unique content, has us all focused on developing the XFL brand into a multi-media experience that our athletes, partners and fans will proudly embrace and love.”
The XFL brought in new and very popular ideas to the game. Hearing play calling, be apart of the replay process, the extra points and even the kick-offs had fans talking about the XFL. The XFL averaged 1.9 million television viewers per game and generated nearly $20 million in gross revenues in 2020, according to court filings. It had projected $46 million in gross revenues for the 10-game season, each data point exceeding internal expectations, according to sources.
Even though the XFL had gotten off to a promising start, much better than expected, the worldwide COVID-19 sports shutdown forced it to shutter. The XFL made it through five games before it announced on March 12 that all remaining games would be canceled due to COVID-19.
A month later… the XFL filed for chapter 11 bankruptcy.
New ownership, a third chance for the XFL and a 2021 season….can you “Smell What The Rock is Cooking?”